GameStop is reportedly getting into NFTs, Sports betting site B Sports joining the ever-growing list of video game-related businesses that have decided to take a stab at making non-fungible tokens and cryptocurrency part of their future plans.

According to the Wall Street Journal, GameStop hired more than 20 people in a new team dedicated to creating a marketplace platform “for buying, selling and trading NFTs of virtual video game goods.” This non-fungible storefront is planned to go live later this year and will host NFTs from select game developers and publishers.